You can find it in books and magazines, ad’s and billboards, online and in films. Fashion photography has been around since 1856 when a portfolio of Countess de Castiglione, Virginia Oldoini was created.
The first fashion photographer was Adolphe Bruan who was the first to shoot a fashion model. Fashion photography is now used as a way to advertise for companies or brands by showcasing models that are wearing clothing, jewelry, glasses, hairstyles and other fashion accessories. The photos are often glamorized using different styles of lighting; dramatic make-up a techniques, creative and unique poses as well as props and backgrounds.
The first magazines to use fashion photography were French magazines Les Mode and La Mode Pratique. It can now be found in magazines all over the world such as Vogue, Vanity Fair, or Allure. It takes a lot of time and work to capture the images you see in today’s fashion photography. Fashion photographers are responsible for making sure their images turn out the way they need them to and are required to work with multiple people in order to achieve proper lighting, make-up, outfits, moods and overall results.
Some popular fashion photographer of our time include Horst Diekgerdes, Stephane Sednaoui, Mikael Jansson, Peter Lindbergh and Nick Knight.
Horst Diekgerdes
Stephane Sednaoui
Mikael Jansson
Peter Lindbergh
Nick Knight